Despite the past economic shocks ¬such as inflation, asset bubble risk and policy tightening, a rebound in China\'s growth and the continuing recovery in the US economy, offsetting a recession in Europe, could provide a soft landing for the Asian economy.
\'Challenges and Opportunities in Asian Economies: The Management Perspective\' was the theme of the two-day International Conference jointly organised by the Department of Management Studies, Poornima Group of Colleges and the Poornima University. Out of 54 papers presented at the conference, 23 were selected and edited for this book. Readers and scholars would find them helpful as reference material as well as a base for setting out appropriate strategies for dealing with the challenges in Asian Economies posed by the ever-changing business and economic environment.
The highlight of the book is enlightening discussions on the following topics: (a) Finance: financial engineering and innovations, global crisis and its impact, behavioural finance, foreign exchange risk, microfinance, financial inclusion, (b) Marketing: competition and marketing strategies, green and environmental marketing, consumer behaviour and product innovation, cross-cultural issues in CRM, role of IT in marketing, (c) Human Resource: managing change for employee engagement, ethical behaviour in contemporary times, quality assurance and employee development, cross-cultural issues in organisational development and strategic use of information system in HR, (d) Entrepreneurship: family entrepreneurship, challenges and future development for women entrepreneurs and emerging trend of social entrepreneurship, (e) Production and Operations: business process re-engineering, behavioural decision making, complex supply chains, technological advances, automation, computer-based simulation and socially responsible operations.
|Editors||Swati Jain Savita Panwar|
Challenges and Opportunities in Asian Economies
- Publisher: Excel books
- Product Code: Challenges and Opportunities in Asian Economies
- Availability: 20
- INR 630.00
- Excluding Tax: INR 475.00