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  • A Text Book of Virtual Marketing

This book has been written as a courseware for the MBA, MMM, MMS, and PGDM courses where ‘Virtual Marketing’ is one of the subjects. The text of this book consists 9 chapters, each aspect is discussed in the most lucid, concise and non-technical manner to help students to understand the subject at conceptual level and develop their basic knowledge in Virtual Marketing. It is aimed at university students pursuing PGDBA, MBA, MMM, MMS or equivalent courses in marketing. Students of different Indian universities and institutes will definitely find it suitable. The objective of this book is to assist the readers to understand the theory and introduce them to the vast scope of Modern Marketing discipline. The book begins with the development of the Internet to the latest emerging concept of interactive TV. Further, the book takes a non-technical approach, thereby presenting the essentials of some concepts in a more understandable manner. Key Features: v Comprehensive glossary v ‘Alt’ Codes v Supplemented with figures, tables and Screenshots. Contents Include: Role of the Internet / Internet Strategy / Intranet and Extranet / Consumer Behaviour / Internet Market Research / Internet Retailing / Internet Promotion and Advertising / Website Designing / Modern Developments

Book Description
Author Sameer A Kulkarni
Book Size 5½x8½
Pages 218
Year 2008
ISBN 978-81-7446-634-1

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A Text Book of Virtual Marketing

  • Publisher: Excel books
  • Product Code: A Text Book of Virtual Marketing
  • Availability: 20
  • INR 475.00
  • INR 380.00

  • Excluding Tax: INR 380.00

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