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  • Applied Marketing

This book has been written keeping in mind the requirements of the management students to realize the importance of marketing of FMCG, Agricultural, technological and pharmaceutical products and understanding that there is a vast difference in marketing strategies that needs to be adopted in each of the category and the challenges faced in each of these industries. The book also highlights the strength of the rural market and its effect on organizations. These five areas are taken into consideration because of the magnitude of business that they generate. Contents Include: Rural Marketing / Agricultural Marketing / FMCG Marketing / Pharmaceutical Marketing / Marketing of Technological Products.

Book Description
Book Size 71/4x91/2
Pages 244
Year 2008
ISBN 978-81-7446-606-8

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Applied Marketing

  • Publisher: Excel books
  • Product Code: Applied Marketing
  • Availability: 20
  • INR 525.00
  • INR 395.00

  • Excluding Tax: INR 395.00

Tags: Applied Marketing