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  • Consumer Behaviour

Contents Include: Part 1 / Consumer Behaviour and its Applications / Consumer Research / Market Segmentation and Positioning Concepts / Part 2 / Consumer Motivation / Consumer Personality / Consumer Perception / Consumer Learning, Memory & Involvement / Consumer Attitudes / Attitude Change Strategies / Marketing Communications Process / Part 3 / Consumer and Cultural Influences / Social Class Influences and Consumer Behaviour / Group Influences and Consumer Behaviour / Household Decision-making / Communications within Group and Opinion Leadership / Innovations and the Diffusion Process / Part 4 / Consumer Decision Models-(Nicosia, Howard-Sheth, and EKB) / Consumer Decision Process-Situational Influences / Consumer Decision Process-Problem Recognition / Consumer Decision Process – Information Search / Consumer Decision Process – Evaluation of Alternatives and Selection / Consumer Decision Process – Outlet Selection and Purchase / Consumer Decision Process – Post-purchase Action / Part 5 / Organisational Buyer Behaviour

Book Description
Author Satish K Batra, University of Rajasthan S H H Kazmi, Bhartiya Vidya Bhawan
Book Size 71/2x91/2
Pages 544
Year Jan 12 2008
ISBN
ISBN 978-81-7446-644-0

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Consumer Behaviour

  • Publisher: Excel books
  • Product Code: Consumer Behaviour
  • Availability: 20
  • INR 855.00
  • INR 640.00

  • Excluding Tax: INR 640.00

Tags: Consumer Behaviour