Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context.
The subject of Business Research is concept based and hence needs a capsuled and itemised publication encompassing concepts and illustrations. This book aims at covering various aspects of Business Research, such as problem formulation, data gathering, analysing, interpretation of data, report-writing, use of statistical methods etc.
The objectives of writing this book on Business Research are three fold. First, we want to provide facts and knowledge which are easy to understand. Secondly, the students should know the tools and skills necessary to solve business problems. Thirdly, the students should be able to apply research techniques in a changing marketing environment.
The appendix includes case studies which the students will find useful to analyse and hence conceptualize the subject. This book is divided into 23 chapters and the research techniques and processes are well explained with illustrations.
The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
Highlights of the book:
Basics of Business research methods / Research process and research design / Types of data and qualitative data collection methods / Techniques of sampling & scaling application / Data processing, Data analysis, Hypothesis testing & Report preparation / Ethical Issues, MIS, Recent trends in research, Market research application / Case Studies
Research Methodology and Market Research / Scientific Method in Research / Organisation of Marketing Research / Research Process / Research Problem Formulation / Research Design / Causal Research / Secondary Data / Literature Review / Primary Data / Qualitative Techniques of Data Collection / Sampling / Attitude Measurement and Scaling Techniques / Data Processing and Interpretation / Statistical Analysis of Business Research / Markov Process / Hypothesis Testing / Time Series Analysis / Decision Theory / Research Report / Ethical Issues in Business Research / Market Information System / Role of computers and Recent Trends in Business Research / Application of Marketing Research / Guide Lines for Project Work / Case Studies in Indian Context
|Author||S N Murthy Professor, Department of Management Science, RNSIT, Bangalore U Bhojanna HOD, Department of Management Science, RNSIT, Bangalore|
Business Research Methods
- Publisher: Excel books
- Product Code: Business Research Methods
- Availability: 20
- Excluding Tax: INR 805.00