Marketing combines application of multiple disciplines like Economics, Psychology, Sociology, Statistics, Information Systems and many other subjects with emerging areas of information technology. While attempting to understand and apply various concepts and strategies of marketing, Indian students often confront unrelated foreign market issues, inapplicable examples for Indian markets and unbelievable situations of marketing warfare. Such an orientation crippled with complex use of language reduces the student`s ability and intent in such an interesting discipline of management. Hence, this book is written keeping in mind the above listed problems. The author has tried to develop a conceptual orientation palpable to Indian students. The author has combined his creative writing skills through simplistic and lucid descriptions. Many examples, exercises and projects explained in this book are actually developed by the author during his teaching in different IIMs and other premium business schools of India and abroad.
|Author||Tapan K Panda|
- Publisher: Excel books
- Product Code: Marketing Management
- Availability: 20
- Excluding Tax: INR 765.00