• International Retailing: Text and Readings

Retail business has brought great opportunities for international expansion. Retailers are crossing domestic borders with various motives. International operations in any business, however, have almost similar issues and perspectives but retailing is little different. Retailing is directly concerned with the end consumers, therefore, it becomes important to understand various aspects from customers' perspectives. This book covers the important aspects of International Trade and International Marketing which have an impact on International Retailing. This book has been divided into two parts. Part 'A' contains complete text on International Retailing, which explains conceptual framework of retailing in international context. To understand the subject in a practical manner, Part 'B' of the book includes noteworthy case studies and research papers on International Retailing. This part of the book presents some worth mentioning cases, such as, Internal Expansion and Operations of Wal-Mart, Organised and Unorganised Retail Markets: Case Study of Oman, International Retailing Strategies: A Case Study of Carrefour in Asia, Case Study of Subhiksha for International Retailers, and articles on International Supply Chain Management, Financing Decision in International Retailing, CRM in International Retailing, Competitive Prices and Customers' Perception, Global Scenario of Retail Business, A Qualitative Approach to Analyze Retail Communication Methods and Customer Categories, Branding in Retailing - Role of Private Players, Consumers' Images towards Retail Stores, and more. This section will certainly unveil a wide variety of issues related to International Retailing.

Book Description
Author Gupta S L / Arun Mittal
Book Size 7.2 x 9.5 inches
Pages 488

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International Retailing: Text and Readings

  • Publisher: Excel books
  • Product Code: 978-81-7446-859-8
  • Availability: 22
  • INR 755.00
  • INR 600.00

  • Excluding Tax: INR 600.00